It’s time to gain new insights and fresh inspiration from the world of professional baking!

Sinar Mas Agribusiness and Food will once again participate in SIAL InterFOOD 2025, taking place on November 12–15, 2025, at JIExpo Kemayoran, Jakarta, Hall D – DF019.

This year, the Sinar Mas Agribusiness and Food booth comes with a more attractive and interactive concept, featuring baking demos with the latest recipe creations, showcases of premium baking and cooking products, and business inspiration for bakery entrepreneurs that you definitely should not miss.

Visitors can enjoy exclusive daily baking demos led by Professional Master Chefs such as Chef Koko Hidayat and Chef Kim Garry, along with their team. Chef Lenny Limiyati will also share trendy recipe ideas that are perfect for today’s bakery market.

And the most anticipated moment, Chef Devina Hermawan, Chef Ambassador of FILMA®, will present her exclusive recipes created especially for this event!

Check out the full schedule of baking demos and all the exciting activities from Sinar Mas Agribusiness and Food at SIAL InterFOOD 2025 below.

If you cannot attend in person, no worries! All the fun from the Sinar Mas Agribusiness and Food booth will be streamed live on TikTok @SMARTFoodSolutions.

Save the date, invite your friends, and enjoy special promotions, surprise gifts, and hands-on learning sessions with professional chefs.

Follow us on social media @smartfoodsolutions for the latest updates.

See you at SIAL InterFOOD 2025!

The post Sinar Mas Agribusiness and Food Returns to SIAL InterFOOD 2025! appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).

Mall Taman Anggrek once again became the center of attention for healthy lifestyle enthusiasts by hosting the International Vegan Festival from November 12-17, 2024. This event served as a platform for businesses, vegan communities, and the general public to delve deeper into plant-based lifestyles and explore various innovative products that support sustainability.

Palmboom® Cake Margarine, Indonesia’s first vegan margarine, participated in the event, carrying its mission to promote eco-friendly bakery and culinary trends. This margarine is free from trans fats, boasts stable plasticity and texture, and delivers a fruity butter aroma along with a soft and moist application result. It is ideal for making a variety of sweet breads, cakes, high-quality cookies, choux pastry, toasted bread spreads, martabak, cake fillings, and other premium-quality baked goods.

Innovation Behind Palmboom® Cake Margarine Vegan

Palmboom® Margarine has been present since the 1940s and has been widely known in Indonesia, even during the Dutch colonial era. This product was specifically designed to meet the needs of those adopting a vegan lifestyle, offering a formulation free from animal-derived ingredients while maintaining optimal quality and taste. With its smooth texture and distinctive aroma, this margarine is perfect for various cake, bread, and culinary creations.

“Palmboom® Cake Margarine is made from 100% plant-based ingredients and is free from any animal derivatives. This makes it an ideal choice for vegans, vegetarians, and individuals with dairy intolerance. The product provides options and confidence for the vegan community to meet their plant-based dietary needs, especially in making bread, biscuits, cakes, and more,” said Dr. Susianto Tseng, Secretary-General of the Indonesia Vegetarian Society (IVS) and President of the Vegan Society of Indonesia (VSI).

During the festival, the Palmboom® Cake Margarine Vegan booth became one of the most popular attractions. Visitors could participate in a range of engaging activities, such as:

• Vegan Cooking Demo: Chef Nicholas showcased a “Vegetarian Curry Fried Rice” recipe, attracting crowds with the irresistible aroma of Palmboom® Cake Margarine.
• Free Tasting:  Visitors can directly sample Vegan Lemon Cookies, with the recipe available at the following link. These cookies are made using Palmboom® Cake Margarine Vegan, proving that flavour doesn’t have to be compromised even when it’s vegan-based.

You can catch the excitement at the Palmboom® booth on the Instagram highlights of @Smartplusprof and @palmboom_id under “Vegan Festival”: https://www.instagram.com/stories/highlights/18329393794152424/

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SIAL Interfood 2024 is being held once again at Jakarta International Expo (JIExpo), Kemayoran, from November 13 to 16, 2024. The event features hundreds of producers and brands in the food and beverage industry from various countries. Beyond being an exhibition of products, the event also offers visitors opportunities to learn about the latest trends and establish strategic business collaborations.

As a market leader in the margarine and shortening industry in Indonesia, Sinar Mas Agribusiness and Food, through its Margarine & Shortening division (MarSho), is participating in this exhibition under the theme “Modern Margarine & Shortening: When Taste and Health Go Along in Harmony.” This theme reflects the company’s commitment to delivering innovative products that are not only of high quality but also support the modern, healthy lifestyle.

According to Stefanus Edo, Senior Brand Manager of Sinar Mas Agribusiness and Food, the theme was inspired by the shift in consumer preferences during the pandemic. “More people are now looking for products that are not only delicious but also offer health benefits,” said Edo. With modern technology, Sinar Mas has successfully developed trans fat-free margarine and shortening, ensuring greater safety for consumers.

“Trans fats are very harmful to health, and in many developed countries, their use is even banned. Although Indonesia does not yet have strict regulations on trans fats, we remain committed to providing safe and high-quality products,” he added.

The Launch of Palmboom® Cake Margarine Vegan

One of the biggest innovations this year is the launch of Palmboom® Cake Margarine Vegan, Indonesia’s first vegan margarine that is also trans fat-free. This product is specifically designed to meet the needs of vegan and non-vegan consumers who are increasingly concerned about health and sustainability. “We aim to cater to two major markets: those who prioritise taste and those who focus on health. Many people think healthy food is less flavourful, but we strive to change that perception,” Edo explained.

Palmboom® Cake Margarine is certified vegan by the Indonesia Vegetarian Society (IVS) and the Vegan Society of Indonesia (VSI), ensuring consumers of its authenticity. “This is why Sinar Mas is committed to offering products that are vegan-certified, so consumers no longer have to guess the ingredients or spend time reading the composition. This way, they can feel confident and assured when using Palmboom® products,” added Edo.

FILMA® Prestige (Butter Blend Margarine): A Unique Blend of Margarine and Natural Dutch Butter

In addition to Palmboom®, Sinar Mas also introduced FILMA® Prestige (Butter Blend Margarine), which combines margarine with Natural Dutch Butter. This product delivers a premium experience with the distinct aroma and smoothness of real butter, yet remains stable at room temperature. “Our butter is sourced from the best raw materials from the Netherlands, offering superior aroma and quality compared to other similar products,” Edo said.

FILMA® Prestige (Butter Blend Margarine) is an excellent choice for bakery businesses looking to enhance the quality of their creations without incurring high costs.

Another advantage of FILMA® Prestige (Butter Blend Margarine) is its ability to be stored at room temperature without compromising quality. With its maintained melting point, consumers can enjoy the soft, melt-in-the-mouth butter sensation without any greasy aftertaste.

Aside from showcasing product innovations, the Sinar Mas booth at Hall D (DF109) offers a variety of engaging activities for visitors. Guests can consult directly with the sales team about margarine and shortening products, watch live cooking demonstrations by professional chefs, and taste food creations made with Sinar Mas Agribusiness and Food’s premium products, such as FILMA®, Palmboom®, and PALMVITA®.

Additionally, a photobooth with attractive prizes is available for visitors. These activities are designed to bring attendees closer to the premium products offered by Sinar Mas.

Innovative Strategies to Stay Ahead in a Modern Market

Sinar Mas Agribusiness and Food continues to innovate in promoting its trans fat-free margarine and shortening products, which remain a top priority. Every product from FILMA®, Palmboom®, and PALMVITA® is marked with a trans fat-free logo on its packaging, providing clarity to consumers about its safety and health benefits. Moreover, the inclusion of 0% trans fat information on the packaging reinforces Sinar Mas’ commitment to product transparency. This point is also emphasised through social media campaigns, posters, and flyers to reach a broader audience.

As a market leader, Sinar Mas recognises the importance of supporting bakery and culinary businesses with high-quality products. “All our products are consistent and offer added value, such as being trans fat-free and vegan-friendly. We offer more than just products, focusing on health, innovation, comprehensiveness, and care for the environment,” said Edo.

To meet the dynamic market demands, Sinar Mas has invested in new product development through its comprehensive Global Research and Development facility in Marunda, Indonesia.

“Our commitment is not just talk, it is realized through continuous innovation. We are determined to keep delivering high-quality products that provide real benefits to consumers and meet the ever-evolving market needs,” Edo concluded during the SIAL InterFOOD 2024 interview.

For customer convenience, premium products like Palmboom® Cake Margarine, FILMA® Prestige (Butter Blend Margarine), and others can be ordered through the e-catalog or purchased at nearby baking supply stores.

Don’t forget to register as a member here, and get access to our exclusive collection of e-books, “Premium Recipe Creations Interfood 2024” presented by FILMA® & Palmboom®.

The post Sinar Mas Introduces the Latest Margarine & Shortening Innovations at SIAL InterFOOD 2024 appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).

The SIAL InterFOOD 2024 event is more than just a product exhibition; it serves as a platform to explore the latest innovations in the food and beverage industry. This year, the exhibition will highlight innovation and sustainability, two crucial elements that are increasingly capturing the attention of consumers and businesses worldwide.

PT SMART Tbk, through its MarSho (Margarine & Shortening) division, is once again participating in this major event. The main focus this year aligns with Sinar Mas’s booth theme, “Modern Margarine & Shortening – When Taste & Health Go Along in Harmony.” Sinar Mas’s margarine and shortening products are guaranteed to be trans fat-free, making them safe for all to enjoy. Additionally, in 2024, PT SMART Tbk, through its MarSho division, launched a vegan margarine product, Palmboom® Cake Margarine Vegan. It is Indonesia’s first vegan margarine, also trans fat-free, allowing the enjoyment of delicious bakery creations to be aligned with a healthy lifestyle.

The InterFOOD event will take place from November 13–16, 2024, at JIEXPO Kemayoran, Jakarta, where the Sinar Mas booth, located in HALL D – DF 019, will feature various exciting activities throughout the exhibition, including:

• Attractive discounts on various margarine and shortening products from brands FILMA®, Palmboom®, and PALMVITA®
• Daily baking demos showcasing trending recipes that can inspire the bakery, culinary industry, and small to medium enterprises (SMEs)
• Tasting sessions of cakes, cookies, and fried items demonstrated each day, along with complimentary coffee available at the Sinar Mas booth in Hall D – DF 019
• A photobooth competition with attractive prizes for lucky Instagram followers of @smartplusprof who meet the contest requirements.

With the theme “Modern Margarine & Shortening: When Taste & Health Go Along in Harmony,” Sinar Mas aims to emphasise the importance of balancing taste and health in the world of bakery and culinary arts at SIAL InterFOOD 2024. This event is not just an exhibition but also a platform for innovation, education, and collaboration.

Let’s come together to make healthier bakery and culinary choices without sacrificing flavour. See you at the Sinar Mas Booth in Hall D – DF 019!

The post Sinar Mas Brings the Theme of Modern Margarine & Shortening to SIAL InterFOOD 2024 appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).

Jakarta International Expo (JiExpo) once again witnessed an international-scale food and beverage industry exhibition, namely SIAL InterFOOD 2023, which was held from November 8 – 11, 2023. This event was not only a showcase for culinary products but also served as a platform for sharing knowledge, following the latest trends, and high-value business partnerships.

This year, SIAL InterFOOD 2023 was enlivened once again by the presence of Sinar Mas Agribusiness and Food, always one of the most anticipated participants. As a renowned company widely known in Indonesia, Sinar Mas’ booth became a main attraction and popular spot at the event. With a comfortable cafe lounge theme, the Sinar Mas booth attracted a diverse audience, including business owners, chefs, distributors, and culinary enthusiasts.

Throughout the four-day event, the Sinar Mas booth was consistently crowded with visitors eager to directly interact with the sales team regarding Sinar Mas Agribusiness and Food products, including FILMA®, Palmboom®, and PALMVITA®. Additionally, daily baking demos were conducted by Sinar Mas’ Professional Master Chef team, such as Chef Koko Hidayat & Chef Kim Garry, as well as Palmboom® Brand Ambassador Chef Lenny Limiyati, showcasing various recipes like Kale Chiffon Cake, Sweet Button Cookies, Exotic Papua Cacao Cake, Cheese Beef Roll, Lapis Legit Matcha Red Bean, and many more. Visitors had the opportunity to ask questions directly to the professional master chefs about baking and cooking.

“The theme and message conveyed by Sinar Mas at SIAL InterFOOD 2023 was ‘Smart Solutions for Smart Customers.’ Sinar Mas offers a diverse range of products that provide solutions for those wanting to bake, fry, and more. We provide not only business solutions but also environmental ones. In terms of products, PT. Smart this year highlights ‘Trans Fat free’ where all SMART products are free of harmful saturated fats, making them safer and healthier for smart customers. Regarding packaging, all are now in brown craft, making them more environmentally friendly and of better quality, because PT. Smart prioritises recyclable materials,” shared Mr. Marcel Ario, Brand Manager, on Friday, November 10, 2023.

The variety of engaging activities provided by Sinar Mas, combined with their innovative and attractive booth concept, not only successfully drew the attention of thousands of visitors but also helped Sinar Mas once again win the “Favourite Stand Award” at SIAL InterFOOD 2023.

For those starting or running a bakery or culinary business, Chef Kim Garry, a Professional Master Chef at Sinar Mas, advises, “SMART products can be tailored to needs because all of them are good and premium. Everything needed by bakers is very comprehensive, from margarine, shortening, puff pastry to solid oil, all provided by Smart. Importantly, all Sinar Mas products are trans-fat-free.”

The bakery and culinary business is ever-evolving, balanced by innovation and creativity in terms of business operators, recipes, and technology. This is also confirmed by Professional Master Chef Koko Hidayat, “The culinary business is never dull. Many continue to grow and innovate effectively. It’s worth it for Smart Bakers to try new things and always use products from SMART that are trans-fat-free and of premium quality.”

The presence of Sinar Mas Agribusiness and Food at SIAL InterFOOD 2023 reaffirmed Sinar Mas’s commitment to offering high-quality innovations. Through inspiring interactions within the bakery and culinary industry community, and top-quality, trans-fat-free products in environmentally friendly brown craft packaging, Sinar Mas presents the ideal solution for culinary business owners seeking premium products. Get FILMA®, Palmboom®, and PALMVITA® products from Sinar Mas by clicking here.

The post Sinar Mas Agribusiness and Food Becomes Part of the Success of SIAL InterFOOD 2023 Event appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).

Good news for you, Smart Bakers !

Sinar Mas Agribusiness and Food will be returning to the SIAL InterFOOD 2023 event !

Come visit the Sinar Mas booth in Hall D-DF019 from November 8th – 11th, 2023, at JIExpo, Kemayoran, Jakarta.

At this event, Chef Lenny Limiyati, as the Brand Ambassador for Palmboom, will demonstrate special recipe creations using the high-quality margarine “Palmboom Cake Margarine”, which can be both a hobby and a business idea for you. Moreover, there will be daily baking demos by the professional master chef team from Sinar Mas such as Chef Koko Hidayat & Chef Kim Garry along with their team, presenting contemporary and sellable recipes using Filma margarine and shortening. Not to be missed, there will also be recipe demonstrations for Palmvita by Chef Pramono & Team, all of which can inspire your bakery and culinary ventures.

Smart Bakers visiting the booth will have the opportunity to directly ask questions to the professional master chefs about Sinar Mas products and all things baking & cooking. For Smart Bakers who cannot attend the Sinar Mas booth in HALL D -DF019 in person, you can also watch the live baking show on Tiktok @smartplusprof.

Here’s the complete schedule !

Let’s visit and enliven the Sinar Mas booth at HALL D – DF019, and experience the fun through daily baking demos, discounts on Sinar Mas industrial products, and other exciting surprise prizes throughout the event !

Don’t forget to follow @smartplusprof on Instagram so you don’t miss out on the latest updates, Smart Bakers.

See you at the SIAL Interfood 2023 event !

The post Free Baking Demonstration, Sinar Mas Booth – SIAL InterFOOD 2023 appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).

After being absent for 2 years due to COVID-19 pandemic, on 9th to 12th November 2022, SIAL Group continued to held the SIAL Interfood 2022 event at the Jakarta International Expo in Kemayoran.

The event, which was held for 4 days, attracted various companies in culinary, hotel, restaurant, and cafe industries from 26 countries, including Indonesia.

One of the companies participating in SIAL Interfood 2022 is Sinar Mas Agribusiness and Food with its best-selling products from FILMA®, PALMBOOM®, and PALMVITA®.

During SIAL Interfood 2022, the visitors’ excitement was overflowing. In fact, throughout the 4 days of the event, the booth is always packed. This is also acknowledged by Sinar Mas Agribusiness and Food which booth was located in Hall D-DF 019, JIEXPO Kemayoran, Jakarta.

Every day, Sinar Mas Agribusiness and Food welcomed many visitors who asked about the best-seller products. Chef Koko Hidayat as Professional Master Chef from  Sinar Mas Agribusiness and Food, also commented, “The enthusiasm of Sinar Mas booth visitors at SIAL Interfood 2022 was overflowing. From old customers to new customers, they are visiting the Sinar Mas booth until the last day.”

Lots of visitors were asking about Sinar Mas Agribusiness and Food products at SIAL Interfood 2022 because it is well-known for its high quality products. As many have known, the products produced by Sinar Mas Agribusiness and Food were made using top choice ingredients that are trans fat-free, hence healthier to use for producing cake, bread, and others. “All products from Sinar Mas Agribusiness and Food, as manufacturer of FILMA®, PALMBOOM®, and PALMVITA®, are trans fat-free. As we all know, trans fat is one of the ingredients that are not considered good for health, it can even disrupt the body’s metabolism,” said Mr.Davy Djohan as GM Marketing at PT Smart Tbk.

The commitment to create high quality products is embodied by the newest innovation that is better for the environment, presenting the environmentally friendly recyclable new pack. “Other than trans fat-free, the carton packaging of all FILMA®, PALMBOOM®, and PALMVITA® are 100% degradable, and certainly environmentally friendly,” Mr.Davy Djohan as GM Marketing at PT Smart Tbk added.

The environmentally friendly packaging is also showcased at this year’s SIAL Interfood. This innovation is in line with the theme brought by Sinar Mas in this event, “Taste of Nature”.

Aside from showcasing the best-selling products, Sinar Mas Agribusiness and Food also held baking demos using various recipes such as Cheese Brulee Bomb, Ja-Su-Ke Bread, Gemblong Fried Bread, Salted Egg Onion Cookie, and many others, which were done by the reputable chef from Sinar Mas such as Chef Koko Hidayat as Professional Master Chef and team, Chef Kim Garry as Professional Master Chefand team, and Brand Ambassador PALMBOOM®, Chef Lenny Limiyati were also present.

In this baking demo, which was held at SIAL Interfood, Sinar Mas used the best-selling products from FILMA®, PALMBOOM®, and PALMVITA® that are made with top choice high quality ingredients. Chef Lenny, PALMBOOM®’s brand ambassador that has been using PALMBOOM® products since the beginning of her career said, “Sinar Mas products always offer the best quality and continuously improve the taste, aroma, and quality. Aside from the fruity butter aroma, PALMBOOM® also makes the cake’s texture softer. The price offered also matched the good quality.”

Products from Sinar Mas Agribusiness and Food are liked by the customers, especially during SIAL Interfood, because they are made with high quality ingredients and continuously innovating.

By participating in SIAL Interfood 2022, Sinar Mas Agribusiness and Food hopes to give the best recommendation of products to the visitors’ bakery business, and help boost the SME bakery in Indonesia. Always use FILMA®, PALMBOOM®, and PALMVITA® products by ordering through e-catalog!

The post Sinar Mas Agribusiness and Food Successfully Brought the “Taste of Nature” Theme at SIAL Interfood 2022 Event appeared first on PT Sinar Mas Agro Resources and Technology Tbk (PT SMART Tbk).